Pre-release

Initial Leak and Announcement
Although a follow-up game to Two Point Hospital had occasionally been referred to by Two Point Studios staff, Two Point Campus was first made known to the public by a leak on the Microsoft Store on 13th May 2021, featuring the first four images of the game:

The official announcement for the game would come on 10th June 2021, in the form of press releases, a trailer (narrated by none other than Sir Nigel Bickleworth), and the launch of various social media accounts, primarily Facebook, Instagram and Youtube.

Release Date Announcement and Being Knocked Back
On 27th January 2022, the release date was announced for 22nd May. However, a further announcement would be made on 9th April that the game would instead arrive on 9th August.

In-person Publicity
From 7-9th April 2022, at WASD Live, Two Point Campus was made available for members of the public to experience for the first time. Special Mitton University letterman jackets were given away as promotional items.

Social Media Posts
Following the announcement of the game, Two Point Studios' social media team spent many months promoting the game by releasing images and video clips on various social media platforms (primarily Twitter, Facebook and Instagram). The main planned content would be the same on all platforms, and also specific interactions with fans as they responded.

July 2021
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August 2021
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April 2022
On the 11th of this month, the Two Point Hospital social media channels were renamed to Two Point Studios, and would integrate promotion of both games going forward. Images=